Cooking the Cookbooks

By Magazine Staff  |  Photo courtesy of William Morrow Cookbooks

Tavia Kowalchuk, ’95, who majored in writing and English, markets cookbooks for William Morrow Cookbooks, an imprint of Harper Collins. She lives in Queens, N.Y.

One of the chefs Tavia Kowalchuk, '95, has worked with in promoting his book is Guy Fieri.

Which cookbooks sell best: “We definitely publish cookbooks that play up cooking with local foods, cooking with whole ingredients, cooking seasonally. But the No. 1 thing people love about cookbooks is when they are written by personalities that they know.”

Notable chefs and authors she markets books for: Guy Fieri, Emeril Lagasse, Ree Drummond, Patricia Wells, and food truck pioneer Kim Ima

Peak sales time: Mother’s Day and Christmas

How are e-books affecting cookbook sales: “The growth of e-books has really affected the print sales of fiction most specifically. Illustrated books and especially books that are highly designed—like cookbooks—fell to a lesser degree.”

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