A Team Player
Loyola marketing graduate applies creativity and talent to Baltimore Ravens' facility designs
In 2006, design consultant Kristin Powers had just finished selecting and installing artwork and other décor for the Baltimore Ravens’ state-of-the-art training facility in Owings Mills, Md., when she realized she had another, even more challenging task ahead of her—a complete overhaul of the interior spaces at the team’s home field, M&T Bank Stadium.
The training facility, complete with rich woods, metal sculptures of players in action, and a hallway lined with paintings recreating the team’s 2000 Super Bowl season, lived up to owner Steve Bisciotti’s dream of creating a country-club-like atmosphere that would draw players even in the off-season. By contrast, the stadium was a bare, cavernous place whose yellow, black, and white color scheme stood in stark opposition to the team’s bold “Purple Pride.”
“M&T was built by the Stadium Authority 12 years earlier and nothing had been touched since then,” said Powers, who lives in Baltimore. “The team leaders had their own jobs to do running the organization. They needed someone to come in and brand the property.”
That’s where Powers, who graduated with a marketing degree in 1992, came in. A friend of the Bisciotti family since a chance meeting with Steve’s mother, Patricia, about 15 years ago, Powers had launched a consulting business and advised the family on a number of art purchases. Asked to help choose a few paintings to complete the training facility, Powers’ vision for the space impressed the Bisciottis so much they decided to have her oversee all of the artwork selection, as well as other finishing touches such as displays of commemorative game balls, framed Pro Bowl player jerseys, and other memorabilia.
“When I got started, I knew nothing about football,” she said. “I didn’t even realize offense, defense, and special teams weren’t on the field at the same time.”
That soon changed. The team was so young it had yet to acquire the vast collection of archival materials most franchises have. Powers commissioned a photographer to cover the first five games of the 2006 season, capturing the full “game day” experience.